Cider
Cider is a fashion brand inspired by — and curated for — Gen Z. Cider supports their customers exploring their ever-changing aesthetics by providing a space where they can dress for their current mood. We created a brand campaign that stretched from digital content to OOH based all throughout NYC, including wildposting, LinkNYCs, bus shelters, kiosks, and a Hudson Yards takeover.
OOH Placements.
Digital Placements.
Social Placements.
:)
Impressions: 7 million in 1 month
Aided Brand Awareness: +55%
Improved favorability for 76% of respondents
Ads were liked by 86% of respondents
Consideration: +25%
:)
Agency: Media.Monks
Role: Designer
Credits:
Head of Studio: Fran Roberts
Design Director: Josh Graver
GCD: Laura Holmes McCarthy
ACD/Art: Christopher WIlliams
CD: Liesje Kraai
Associate Design Director: LaMae Nembhard
Sr Designer: Kelvin Kottke
Sr Editor: Molly Koch
Copywriter: Leah Voskuil
Sr Producer: Linzy Anderson
Producer: Brent Bettes
Studio Production Director: James van Eyck
Sr Studio Asset Manager: Lachie Hinton
:)