SuperGoop!
Pitch work for SuperGoop created at Media.Monks.
SuperGoop!’s aim is to get people wearing SPF on the daily, because whether or not you can see the sun, it’s working its magic every day.
This idea was brought to life in an experiential campaign where local artists in cities across the country would create murals that would be reveal over time through interaction with the sun’s rays.
These Unseen Ink murals would be brought to life through the power of cyanotypes (sun prints).
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Agency: Media.Monks
Role: Designer & Art Director
Credits:
Head of Studio: Fran Roberts
CD: Kayla Nixdorf
Jr Motion Designer: Alice Hur
Senior Creative Technologist: Jake Brazas
Senior Designer: Charles Wang
Sr Copywriter: Jack McKenzie
Copywriter: Leah Voskuil
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