Project Hot Wheels
An internal project created to fulfill our Chief Creative Officer’s dream advertising bucket list item — to drive a sports car off a cliff.
The project consisted of two ideas, married together by the use of miniatures. Death of a Salesman explores the contract termination of the Geico Gecko, while Lux utilizes miniatures to flip the model of a classic car commercial on its head.
Death of a Salesman
Lux
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Agency: Decoded Advertising
Role: Asst. Production Designer / Art Team
Credits:
CD & Screenwriter: Kayla Nixdorf
Director: Justin Crowell
Production Designer & Storyboard Artist: Liesje Kraai
Death of a Salesman Cinematographer: Lachie Hinton
Lux Cinematographer: Han Fischer
Lux 2nd Unit Cinematographer: Eddie Schneckloth
Producer: Brent Bettes
Producer: Jamie van Eyck
Death of a Salesman Editor: Molly Koch
Death of a Salesman Editor: Mike Mazzola
Lux Editor: Justin Crowell
BTS Editor: Eddie Schneckloth
Compositor: Aarón Valenzuela
Motion Graphic Designer: Marco Aguilar
3D Model Painter: Andy Currie
3D Model Printer: Fran Roberts
Featuring Leading Man David Weinstock
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